Amazon Prime Members To Get Extra Discount At Whole Foods

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Recently, a fancy new shopping center opened very close to me. It has cobblestone streets, shaded seating areas and pretty fountains. This shopping center — and its chain retail stores — forced my favorite, smaller grocery store to close.

Both Target and Whole Foods have stores in this new shopping center. They're now the closest grocery stores to me, which means I'll do the bulk of my grocery shopping at one of them. I started to wonder whether I would get a bigger discount on Target groceries with my REDcard or Whole Foods groceries with my Amazon Prime membership.

So, I decided to do a comparison.

First, I visited Whole Foods. I browsed the entire store and found products I knew I could also find at Target. I noted the brand name, the product, its size, its sale price and its regular price.

Next, I found those exact same products at Target and took down the same information. I went home and plugged everything into a spreadsheet to find out which store would give me a better discount when I shopped using their memberships (which I already had).

But before I give you the results, let me back up a second to go over some basics of each program.

Amazon Prime at Whole Foods

At Whole Foods, Amazon Prime members get 10% off items with a yellow sales tag.
Rogelio V. Solis/AP

Before I went to Whole Foods, just based on their advertising, I thought I was going to get 10% off everything I bought. Wrong!

I found out that I can only get 10% off items with a yellow sales tag. That means an extra 10% off an item that's already on sale. Sounds good, right?

Source : https://www.businessinsider.com/target-redcard-compared-to-amazon-prime-at-whole-foods-2018-9

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